Dare to be different. Innovate without apology.

Let’s shake things up. Let’s redefine the rules. Let’s make ‘em laugh, cry, and buy.

This column is a work in progress. And I love it that way.

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Strong creativity creates a strong impact.

A television channel uses the first and last letters of one of the world’s most famous logos to convey that its commercial breaks are extremely brief.

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A small contest featuring five communications on the same theme: saving water.

Which one do you find most effective?

1

2

3

4

 

 

5

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Here’s a stellar example of impactful communication.

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“It’s always good to remember where we come from.” Bill Bernbach.

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Do you think the target audience will be into it?

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Well shot, well directed. A story that captivates.

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Funny (volume up).

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Copywriting lesson #1:

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Communication lesson

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Copywriting lesson #2

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Communication lesson.

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An Iconic way to move is back.

Do you think the target audience will be into it?

Copywriting and communication lesson.

Copywriting lesson #3

(Big ideas are usually simple ideas – David Ogilvy)