This mini column targets marketing directors, communication pros, and those offering innovative solutions to businesses.
Empowering them to enrich their vision with intelligent beauty. My hope is to inspire them to dare more, thoughtfully and creatively.
P.S. This column is continuously evolving, thankfully so!
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A Chicken for Mercedes? And for Jaguar?
Mercedes uses the chicken’s ability to keep its head steady despite body movements to simulate the stability and comfort of its vehicles. Jaguar leverages this communication to promote its brand. Mercedes responds. It’s a fun battle to follow!
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Strong creativity creates a strong impact.
A television channel uses the first and last letters of one of the world’s most famous logos to convey that its commercial breaks are extremely brief.
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A small contest featuring five communications on the same theme: saving water.
Which one do you find most effective?
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2
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5
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Here’s another stellar example of impactful communication.
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“It’s always good to remember where we come from.” Bill Bernbach.
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Do you think the target audience will be into it?
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Fun idea, great art direction.
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Well shot, well directed, great idea. A story that captivates.
