Every communication is an arrow.

People’s hearts are the target .

Every communication project needs a William Tell.

For your business, I could be him.

I’m Paride Raspadori, a communications manager with extensive experience in advertising agencies.

I specialize in managing communication strategies and guiding advertising and web agencies to create content that resonates deeply with the heart, soul, and emotions of your target audience.

If you ask a typical marketing manager to handle communication, it will be perfectly logical, straightforward, and ultimately dull, as well as devoid of emotional impact.

This means your company will need to invest a significant amount of money just to see modest results.

Protect your investment.

Let me help you deliver the most effective solutions.


This site showcases a collection of commercials, all crafted under my communication and creative direction.

The following commercial was filmed in Beijing for Technogym China and launched as a sell-out campaign to motivate people in China to visit gyms that use Technogym products.

Paride Raspadori

Sharp arrows for your business.