Every communication is an arrow.

People’s hearts are the target .

Every communication project needs a William Tell.

For your business, I could be him.

I’m Paride Raspadori, a communications manager with extensive experience in advertising agencies.

I specialize in managing communication strategies and guiding advertising and web agencies to create content that resonates deeply with the heart, soul, and emotions of your target audience.

I’m passionate about crafting compelling narratives that resonate with your audience and drive real business impact.

If you ask a typical marketing manager to handle communication, it will be perfectly logical, straightforward, and ultimately dull, as well as devoid of emotional impact.

This means your company will need to invest a significant amount of money just to see modest results.

Protect your investment.

Let me help you deliver the most effective solutions.


This site showcases a collection of commercials, all crafted under my communication and creative direction.

The following commercial was filmed in Beijing for Technogym China and launched as a sell-out campaign to motivate people in China to visit gyms that use Technogym products.

Paride Raspadori

Sharp arrows for your business.