Every communication is an arrow.
People’s hearts are the target.
Only the right hand can hit the mark.
I’m Paride Raspadori — a communications manager with a solid background in advertising agencies.
I design communication strategies that align business goals with the emotional pulse of your audience.
I guide advertising and web agencies to create content that doesn’t just inform — but moves, inspires, and builds connections.
Because logic alone won’t get you far.
Without emotions, your message is just noise — and your budget is just numbers on a spreadsheet.
I help companies protect their investments by turning communication into a strategic lever that generates real impact.
If you’re looking for the sharpest arrow — I’m ready to take aim.
This site showcases a collection of commercials, all crafted under my communication and creative direction.
The following commercial was filmed in Beijing for Technogym China and launched as a sell-out campaign to motivate people in China to visit gyms that use Technogym products.
Paride Raspadori
Sharp arrows for your business.