The market is changing.
How about your brand?
The brand is alive. It adapts to market changes.
Often, though, not enough. Or not done right. As a result, it loses its impact. So when the company faces the challenges posed by a changing market, the brand isn’t up to par, benefiting the more attentive competitors.
Strategic branding makes a company more attractive and efficient in a changing market.
Strategic branding provides a company with a new lease on life. It efficiently interprets social and market changes, ensuring the company’s activities remain attractive and shareable. Branding is the foundation for every action, including marketing. Without strong branding, marketing efforts are likely to be inefficient, even with substantial investments.
Happy solution.
Branding:
the key to success
Positioning, brand reputation, effective communication.
These elements must be perfectly aligned with branding values to empower the company to tackle the challenges of new markets. With strength and renewed opportunities for success.
Technogym China
This commercial won the 41st Media Key award in Italy in the Export Spot category.
The speaker mentions Technogym’s campaign slogan for the Beijing 2008 Olympics: ‘Champions train with Technogym.’ The girl shown in the gym responds, ‘Me too!
I did it!
On the pages of this site, you will find some commercial based on communication projects developed by me.
Technogym China is the first
Where can you find paride raspadori?
I’m Paride Raspadori,
Corporate Communication Manager at E.R. Services Group,
and I’m ready to help.
Let’s connect.
